Domania Launches Equity Select

New product improves direct mail results in Home Equity market

BOSTON, MA. - March 10, 2003 - Domania announced today that it has officially launched Equity Select, a new product that boosts response rates for direct mail campaigns and helps marketers acquire new customers. Equity Select is designed to specifically meet the needs of the home equity lending market sector.

Equity Select was in beta release for a national lender in 2002 where it was proven to create larger loan portfolios, greater loan volume, and reduce overall acquisition costs. Equity Select joins Domania's award-winning product line that is designed to serve the marketing needs of the Mortgage Industry.

"Domania has successfully improved performance of more than 12 million mailings using the Equity Select concept," said Ben Joslin, VP of Marketing for Domania. "The launch of Equity Select gives direct mail marketers greater impact by reducing their mail cost and by creating a better response from mail sent."

"In 2002 US banks took on a record setting $212 billion in Home Equity Loans, a $53 billion increase from 2001," said Joslin. "Managing acquisition costs is a key to maintaining margins during a cycle of growth - Equity Select is a perfect fit for the growth we're seeing in the Equity Loan market."

Equity Select is available to lenders now. For more information, and a product presentation, click here.

Domania provides innovative customer acquisition and retention products to banks, mortgage lenders and Realtors®. Domania clients include Chase Manhattan Mortgage, CitiMortgage, Charter One Mortgage, LoanBrite, Zip Realty, and HomeGain. The company operates the consumer real estate Web site, www.domania.com, rated among the top financial Web sites by Money Magazine. Domania's Home Price Check provides historical home price data through such prestigious partners as America Online (AOL), Dow Jones, and CBS MarketWatch. Based in Boston, Domania was founded in 1989 and is a brand of HPC inter@ctive, of Norcross, GA, who owns and operates several Web sites including Realestate.com, ApartmentGuide.com, NewHomeOnline.com, and Rentals.com.

Contact Domania:
Media:	Ben Joslin 617-779-2123
Sales:	Bernie Dietz 804-747-5049
Web site:	www.domaniainc.com