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Home Price Check breaks into Nielsen/Netratings top ten
real estate sites
Viral Marketing, Partnerships Increase Traffic by 60% Since
December
BOSTON, March 13, 2000 - HomePriceCheck.com, a feature service
of the forthcoming domania.com, is among the Top 10 destinations in the online real
estate space, according to a February report from Nielsen//NetRatings which measured
January 2000 traffic volumes.
The milestone is significant on three fronts: 1) this is the first
time the site has been recognized among the Top 10 real estate players; 2) this is
the only site among the Top 10 designed by consumers for consumers; and, 3) the
company has yet to commence a full scale public relations and advertising campaign
for the launch of domania.com. HomePriceCheck.com, and the future domania.com,
are investments of CMGI @Ventures.
Home Price Check also saw a traffic increase of 60% from December
1999 to February 2000. Company executives said this is attributable to the company's
viral marketing efforts - specifically, the buzz being generated by the impending
launch of domania.com - and the strength of its strategic partnerships. The new site
was previewed last month at Real Estate Connect 2000, the country's largest annual
assembly of online real estate industry professionals. And, Home Price Check currently
has co-branded content relationships with the leading Internet properties, including
Yahoo!, America Online, Dow Jones and Motley Fool.
"Because home price data is so valuable to consumers, Domania,
with its array of new services, will change the way people think about buying,
selling and owning a home," stated Steven Kropper, Domania's President. "Our goal
is to make smart homebuyers by providing consumers with every bit of information
they need and presenting it in a simple, easy to use format."
Boston-based domania.com, an investment of CMGI @Ventures, was founded as INPHO,
Inc. in 1989. Domania provides personalized tools and services that educate,
empower and embolden consumers to optimize a lifetime of real estate transactions
and decisions. Domania operates Home Price Check (SM), a unique database of over
21 million U.S home purchase prices, covering 50 top metropolitan areas in the U.S.
and more than 75 percent of home sales in the country.
With more than 65 companies, CMGI, Inc. (Nasdaq: CMGI) represents the largest,
most diverse network of Internet companies in the world. This network includes
both CMGI operating companies and a growing number of synergistic investments
through its venture capital affiliate, CMGI @Ventures. CMGI leverages the
technologies, content and market reach of its extended family of companies to
foster rapid growth and industry leadership across its network and the larger
Internet Economy. Compaq, Intel, Microsoft and Pacific Century CyberWorks hold
minority positions in CMGI.
CMGI's majority-owned operating companies include Engage Technologies
(Nasdaq: ENGA), NaviSite (Nasdaq: NAVI), 1ClickBrands, 1stUp.com, Activate.net,
AdForce, Adsmart, AltaVista, CMGI Solutions, Equilibrium, Flycast, iCAST, MyWay.com,
NaviNet, SalesLink, Tribal Voice and yesmail.com. The company's CMGI @Ventures
affiliate has ownership interests in Lycos, Inc. (Nasdaq: LCOS), Critical Path
(Nasdaq: CPTH), Silknet (Nasdaq: SILK), Chemdex (Nasdaq: CMDX), MotherNature.com
(Nasdaq: MTHR), Vicinity (Nasdaq: VCNT) Asimba.com, AuctionWatch.com, Aureate Media,
blaxxun, BizBuyer.com, Boatscape.com, buyersedge.com, CarParts.com, CraftShop.com,
DiamondBack Systems, domania.com/HomePriceCheck.com, eCircles.com, eGroups.com, EXP.com,
FindLaw, FoodBuy.com, Furniture.com, Gamers.com, Gofish.com, Half.com, HotLinks,
Industria, Intelligent/Digital, KnowledgeFirst, KOZ.com, Mondera.com, MyFamily.com,
NextMonet.com, NextOffice.com, NextPlanetOver.com, Oncology.com, OneCore.com,
PlanetOutdoors.com, Productopia, SnapFish.com, Speech Machines, SpotLife, ThingWorld.com,
Virtual Ink, Visto, Vstore and WebCT.
CMGI's corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810,
Telephone: 978-684-3600. Fax: 978-684-3814. CMGI @Ventures has offices there as well as at
3000 Alpine Road, Menlo Park, CA 94028, 650-233-0333. Additional information is available
on the company's Web sites at http://www.cmgi.com and http://www.ventures.com.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995:
Statements in this press release regarding CMGI, Inc.'s business which are not historical
facts are "forward-looking statements" that involve risks and uncertainties. For a discussion
of such risks and uncertainties, which could cause actual results to differ from those
contained in the forward-looking statements, see "Risk Factors" in the CMGI Annual Report
or Form 10-K for the most recently ended fiscal year.
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